We built Pilea to catch what humans scroll past
Continuous, AI-powered monitoring that catches the subtle UX flaws quietly costing e-commerce sites their conversions, so teams stop paying people to hunt for them by hand.
A problem hiding in plain sight
Pilea started with an observation. While running his own e-commerce consulting agency, helping European retailers find the bugs on their websites, co-founder Baptiste Vanpoperinghe noticed that companies were paying people to spend hours manually scanning their sites for design flaws.
It was slow, expensive, and never finished. Exactly the kind of problem AI could solve. Together with co-founder Amaury Grange, he set out to build it.
“At my agency, retailers paid us to spend days checking their sites by hand, and a week later there were new bugs. Pilea keeps looking, every single day.”
Baptiste VanpoperingheCEO & Co-founderMake every storefront work the way its customers expect it to.
Broken buttons, silent errors and confusing flows cost e-commerce brands revenue every day, usually without anyone noticing. Pilea exists to find them first.
Always on
Continuous monitoring instead of one-off checks, so new issues are caught as your storefront changes.
Ranked by what matters
Every issue comes with its severity and how easy it is to fix, so teams fix what matters most first.
Zero install
Pilea analyzes your site from the outside, like a real visitor. No script, tag or SDK to deploy.
Site-specific
The more Pilea scans your site, the better it understands your unique patterns and conversion dynamics.
From first idea to continuous monitoring
Two founders meet
Baptiste and Amaury meet at UC Berkeley in California, where both go on to earn a double degree.
Berkeley SCET
Through UC Berkeley's Entrepreneurship, Technology & Startup Management program (SCET), they validate the concept with extensive customer research in the Startup Catalyst and Technology Entrepreneurship courses.
Entrepreneurs Roundtable Accelerator
Pilea is accepted into the Entrepreneurs Roundtable Accelerator (ERA) in New York.
A seven-figure pre-seed round
Pilea raises a seven-figure pre-seed round backed by Plug and Play, the Entrepreneurs Roundtable Accelerator, Campus Fund, 37 Angels, The MBA Fund, Inovexus, Jumpstart NJ and the NJEDA.
Trusted by leading e-commerce brands, and now Atelier
Pilea continuously monitors storefronts for retailers across Europe and the US from offices in New York and Lille, and launches Atelier: a team of AI agents any e-commerce team can hire in minutes.
The principles behind the product
Revenue over vanity
We measure ourselves by the conversions we protect for our customers, not by how many issues we can list.
Trust by design
Outside-in analysis and strict data minimization mean customers never have to hand over the keys to their store.
Built with e-commerce teams
Pilea was born from hands-on work with European retailers and validated through extensive customer research.
Meet the people building Pilea
On both sides of the Atlantic
Two offices, one team, and agents checking stores in 9 countries.
New York, USA
Industrious at Newport Tower525 Washington Blvd, Suite 300
Jersey City, NJ 07310
Lille, France
679 Avenue de la République59800 Lille, France
See what Atelier finds on your site
Pick an agent, paste your homepage, and get issues ranked by how much they get in the way of a purchase. Nothing to install.
Get started for freeWork email · no card · first bug in minutesor email founders@pilea.co
